Pink Banana Media
Matt Skallerud

• Is Your Brand's Reputation Safe In Millennial Hands? “I think we see so many Millennial community managers as a result of the natural comfort level that most Millennials have with social media. This isn’t to say that Millennials are better fit to be community managers than older generations, simply that most of us grew up with these platforms and have a more innate sense of comfort. Combine that with the entrepreneurial spirit and confidence that Millennials are so frequently labeled with and you have a generation of social media users comfortable taking on the voice of a brand on the internet.”

• Social Media Tips to Increase LGBT Bookings This is our part of the presentation we did with Mya of the Las Vegas Gay Visitors Bureau - "Learn New Ways to Reach the LGBT Consumer Through Advanced Socia...

• cial Media Tips to Increase LGBT Bookings This is our part of the presentation we did with Mya of the Las Vegas Gay Visitors Bureau - "Learn New Ways to Reach the LGBT Consumer Through Advanced Socia...

• Is Your Website Optimized For Mobile? Google Will Penalize Those That Are Not Running a website not optimized for smartphones? Guess what, you’ve been put on notice. Google is using its influence and the power of its algorithm to finally force web publishers to fix their mobile website configuration issues, or risk getting downranked in Google Search. Directing smartphone users to 404's? You lose. Sending smartphone users looking for specific content to some generic mobile homepage? See ya. Using Flash for your video embeds on mobile? Farewell. Thank you, Google overlords.

• Facebook Introduces Hashtags - Mike Isaac - Social - AllThingsD Imitation is indeed the sincerest form of flattery. And Twitter should be very flattered right now. As we reported in March, Facebook plans to introduce the hashtag symbol to its network, effectively stepping in on territory long occupied by Twitter, the company that made the simple symbol a major part of online social communications.

• On Twitter, Vine Surpasses Instagram Although it  launched only five months ago, the mobile-video application Vine is quickly becoming more popular than its photo-sharing counterpart Instagram — at least in the Twitter sphere.

• Small Business Online in 2013 - Case Study: Jonathan Gatz Fitness

• Destination Marketing Techniques Update for 2013 - Rainbow Halifax Promotion #RainbowHalifax

• Gay Press Fully Recovered From Recession; Again Outperforms Overall Media, Annual Spend Survey Reveals

• Gay Press Fully Recovered From Recession Again; Outperforms Overall Media, Annual Spend Survey Reveals

• Pink Banana Media Seminar Series 2013 - Updated Format and Schedule

• Back to the future: What if the ‘mass media’ era was just an accident of history? We are used to thinking of a “mass media” market made up of large newspapers and TV networks as the normal state of affairs in media, but what if that was just a historical anomaly?

• A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of social platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers' attention.

• Small Business Online Marketing in 2013 - Case Study: Dunes Resort in Saugatuck

• #IGLTA2013 Social Media Outreach Campaign and Foundation Donation

• Tasendo's at Runyon Canyon Runyon Canyon Hike - Sept 7 2009 - created at http://animoto.com.

• IGLTA Reception in Chicago In town for a board of directors meeting, we had a fantastic reception at the Center on Halstead with our local GLBT travel friends in Chicago - created at h...

• Digital Marketers Got This Wrong About ROI If you work in digital, you’re probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly. We need to show that whatever ad, video or app we run, directly leads to X number of sales online, or X number of conversions. However, we’ve all been making a huge mistake. We (marketers, brands, agencies) have assumed that because you ‘can’ buy online, whatever you run online ‘should’ lead to direct sales. TV never had this problem because you could never get into the TV to buy the product. Billboards, radio ads, cover-wraps, inserts, advertorials all never had this problem for the same reason.

• IGLTA Welcome Message 30th Anual Global Convention

• Which Platforms Deliver True Native Advertising If you ask 10 marketers for a definition of “native advertising,” you are likely to get 10 different answers. While the concept is as old as advertising itself, what’s old is new again online and it seems everyone is rushing to redefine what it means to be native. As the river of venture capital dollars increasingly flows toward this buzzy new category, marketing platforms of all shapes and sizes are reaching out hoping to claim their seat on the raft. In many ways, the weeding-out process has already begun, and we’re seeing the offerings that facilitate real reader engagement rise to the top. Still, it’s worth looking at what makes them successful, and, ultimately, what it really takes to be native.

• 9 Content Marketing Lessons From Tourism Australia Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they embarked on their ambitious “There’s nothing like Australia” campaign.

• 6th Annual LGBT Marketing Conference The Best Ever

• IGLTA Paris - Clark Massad's Home Many of us descended upon Paris after the IGLTA Convention in Paris and got together at Clark's place for a little food and cocktail. - created at http://ani...

• Branded Content: Is It Better to Own or Sponsor? The advertiser's dilemma of 2013 - when it comes to content marketing, do they make their own content, or buy it from somebody else? Creativity, control, speed, quality and cost -- all are at stake. Which one to choose? Perhaps they look at the answer like they would an investment.... a "blend" or "marketing mix" of both, analyzing and adjusting what folks respond to along the way in order to get it "just right" in the relationship between that particular company's product/service and their target market demographic.

• Branded Content: Is It Better to Own or Sponsor? | DigitalNext: A Blog on Emerging Media and Technology The advertiser's dilemma of 2013 - when it comes to content marketing, do they make their own content, or buy it from somebody else? Creativity, control, speed, quality and cost -- all are at stake. Which one to choose? Perhaps they look at the answer like they would an investment.... a "blend" or "marketing mix" of both, analyzing and adjusting what folks respond to along the way in order to get it "just right" in the relationship between that particular company's product/service and their target market demographic.

• Survey: 71% Of Hashtag Users Are Using Hashtags From Their Mobile Device According to a recent mobile hashtag survey by RadiumOne, 58 percent of respondents said they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from their mobile device.

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