• Let's Get Digital: Techniques on Innovating Your Greater Fort Lauderdale Small Business

    Small business owners should embrace digital improvements. They can help them save time and money, as well as reach new customers. Small businesses can use digital tools to manage their finances more efficiently, communicate with customers and employees more easily, and market their products and services online. Additionally, using digital technologies can help small businesses reduce costs by automating certain tasks or outsourcing work to freelancers.


    The fact is, innovation is essential these days. Without it, other businesses both large and small will bypass you on the road to success. Here are some strategies on how to innovate within your small business courtesy of the Greater Fort Lauderdale LGBT Chamber of Commerce.

    Digitally Share Ideas

    One of the best ways to embrace digital innovation is to take advantage of idea-sharing platforms. These platforms allow businesses of all sizes to connect with each other and share ideas, best practices, and more. By sharing ideas openly and freely, businesses can learn from each other and continue to push the envelope. Some of the most popular idea-sharing platforms include GitHub, Reddit, and Quora.

    Create a Well-Designed App

    Another great way to take advantage of digital innovation is to create a mobile app for your business. In today's world, people are constantly on their phones, and having a mobile app is a great way to reach them where they're already spending their time. Plus, with so many different app development platforms available, it's easier than ever to create a high-quality app without emptying your wallet.

    Advance Project Management With Online Tools

    If you're not using online project management tools, you're missing out on a major opportunity to improve your business. These tools allow businesses to track progress on projects in real-time, assign tasks to team members, and more. By using online project management tools, you can increase transparency and accountability within your organization — both of which are essential for driving results. Some of the most popular project management tools include Asana, Trello, and Basecamp.

    Make Digital Marketing a Priority

    In order to reach new customers and grow your business, you need to be visible online — and one of the best ways to do that is through digital marketing. By creating engaging content and running targeted ad campaigns, you can reach new customers and get them interested in what you have to offer. Additionally, email marketing is another great way to stay top-of-mind with your existing customer base and drive repeat business.

    Constantly Monitor Data Analytics

    In order for your business to be successful, you need to have a good understanding of your data. That's where data analytics comes in. Business Community explains that data analytics allows businesses to track key metrics, understand what is and isn't working, and make better decisions going forward. If you're not already using data analytics in your business, now is the time to start.

    Employ an IT Service Provider

    If you're looking to embrace digital innovation, it's essential to work with an IT services provider. These providers can help you implement the latest and greatest technology into your business, which can help you stay competitive and drive results. Plus, by working with an IT services provider, you'll have access to experts who can help you get the most out of your technology investments.

    Protect Against Cyber Threats

    As businesses rely more heavily on digital practices, they become more vulnerable to cyber threats. Fortunately, there are cybersecurity companies that can help you put protections, like firewalls and dual-factor authentication, into place. But you and your team can also implement some precautions, like learning to identify suspicious emails and password protecting your files. PDFs are easiest to protect, so instead of relying on .doc files, why not use an online PDF editor? Once the file is ready, simply find Protect under Tools. There, you’ll see Encrypt and then Encrypt with Password. Enable that feature and your files have an extra layer of protection.

    Innovate and Grow

    Moving toward digital innovation is important for small business owners because it allows them to stay current and compete with even the largest companies. By taking advantage of the latest technology, businesses can improve their operations, reach new customers, and drive growth. But don’t forget about implementing cybersecurity measures, like firewalls and password-protected files to protect your - and your customer’s - information.

    Join the Greater Fort Lauderdale LGBT Chamber of Commerce to network with other local entrepreneurs and access valuable resources for helping your business grow.